NEW EMPORIO ARMANI CAMPAIGN SHOWCASES ITALY’S OLYMPIC TEAM APPAREL

Following the role Armani played as sponsor during the London Olympics in 2012, the Olympics and Paralympics in Rio 2016 has named EA7 Emporio Armani as the official outfitter of the Italian team. To coincide with this announcement, the brand has unveiled a new advertising campaign shot by famed French photographer Serge Guerand.

The heroic and luminous black-and-white images were taken in Fuerteventura, located in the Canary Islands, against a backdrop of sand and sky. Models Pietro Boselli and Penny Lane are portrayed in tense and dynamic poses, caught in the act of releasing the full power of their bodies through athletic gestures.

All looks from the shoot are the garments created specifically for the Italian athletes competing in Rio and are available for purchase at Emporio Armani stores.