Retailers and brands are revving up their participation in this year’s day of doing good – Giving Tuesday. Entering its seventh year, Giving Tuesday is a global day of giving fueled by the power of social media and collaboration.
Kohl’s will award $3.2 million in grants to more than 300 nonprofit organizations across the country that work to improve the health and wellness of children and families as part of its national giving program, which is an extension of the company’s ongoing commitment to health and wellness.
More than 300 organizations will receive a $10,000 grant from Kohl’s. The donations made through Kohl’s National Giving Program are made possible through Kohl’s philanthropic program, Kohl’s Cares, which sells children’s books and toys and donates 100 percent of the net profit to charitable initiatives nationwide.
This year, Neiman Marcus further continues its philanthropic tradition by pledging its support to Boys & Girls Clubs of America, an organization committed to offering resources to help benefit 4.3 million kids and teens nationwide to reach their full potential as productive, caring, and responsible citizens. Neiman Marcus has pledged a $750,000 financial commitment over three years to focus both on local and national programs aimed at bringing meaningful art experiences to communities in need.
Speaking of the Boys & Girls Club, Old Navy is donating $1 million to Boys & Girls Clubs for the second consecutive year, the result of a successful Black Friday trigger donation campaign.
On Black Friday, Old Navy brought back its “One Dolla Holla” sale, offering customers the opportunity to get cozy while giving back. For every pair of $1 cozy socks purchased in-store on Black Friday, Old Navy pledged to donate $1 to Boys & Girls Clubs, up to $1 million.
Customers responded with enthusiasm to gifting with purpose, enabling Old Navy to easily meet its $1 million donation goal. Over 4 million pairs of cozy socks were purchased in Old Navy stores on Thanksgiving Day and Black Friday combined, enough to outfit each person in the city of Los Angeles.
And, coastal lifestyle brand Vineyard Vines is partnering with Children of Fallen Patriots, a foundation that provides college scholarships and educational counseling to military children who have lost a parent in the line of duty. Chosen as the brand’s charitable beneficiary for Giving Tuesday, Vineyard Vines has created a special limited-edition t-shirt to which 100 percent of proceeds will be donated to the foundation. The limited-edition item is available for purchase exclusively at vineyardvines.com and retails for $48.