MR PORTER LAUNCHES EXCLUSIVE MADE IN CALIFORNIA CAPSULE
Men’s luxury online retailer Mr Porter has launch a special capsule of collections inspired by the lifestyle and culture of California.
This capsule, called “Made in California”, consists of modern-day interpretations of surf, skate, street and casual wear, from a host of twelve contemporary and designer brands, including Amiri, The Elder Statesman, Golden Bear, James Perse, John Elliott, Mollusk Surf, Noon Goons, Outerknown, Rick Owens, Second/Layer, Simon Miller, and Stüssy.
Each brand has created a collection unique to its own idea of the Golden State, resulting in more than 140 products across clothing, shoes and accessories. Together, they comprise Mr Porter’s homage to the sun-drenched coast and California state-of-mind.
Of the series, eight brands are currently available at Mr Porter, and four will be introduced globally for the first time: Los Angeles-based Amiri, Noon Goons and Second/Layer, and San-Francisco-based Golden Bear.
“California has always heavily influenced us from a creative and commercial standpoint at Mr Porter,” said Sam Lobban, senior buying manager at Mr Porter. “In response to current trends in men’s wear, and the amount of design talent both based in the region and inspired by its aesthetic and lifestyle, we decided to build our spring capsule collections around this theme. Even if you’ve never been to the region, you can certainly identify it, and together with our partner brands, we’ve created a series of capsules that capture that California spirit, and we’re making it available the world round.”
