MONCLER TEAMS UP WITH GREG LAUREN ON NEW COLLECTION
French luxury brand Moncler has teamed up with American artist and designer Greg Lauren on a new collection which debuted on March 3 in Paris during Fashion Week festivities.
With Lauren, Moncler has created around 200 unique and limited edition men’s, women’s, and unisex clothing pieces with a focus on iconic designs from the brand’s heritage such as the über-puffers Maya, Bady and Moka. The collaboration with Moncler reflects Lauren’s own collection’s signature use of ‘‘repurposed fabrics’’ as well as unique juxtapositions of iconic references.
“The ability to express thoughts, feelings or sensations through artistic creations has always fascinated me,” said Remo Ruffini, chairman and CEO of Moncler. “I have the greatest respect for art and artists in general, regardless of their form of expression. Greg Lauren is first and foremost an artist, but also a designer who experiments with new languages. I have followed and admired his work since the outset. His exhibition ‘Alterations’ revealed his true identity, and an outstanding ability to overlap. And it is this art of mixing things that led me to work with him. I wanted the iconic style of Moncler to be mixed with something else, almost as if to reveal a new identity. And that is what happened. The result is quite astonishing.”
“It all revolves around the concept of ‘destroyed elegance’, and ‘imperfect perfection’, and around a philosophy of absolute uniqueness and originality,” added Lauren. “Each of these items came about thanks to a creative fusion suggested by morphology or the possibility for metamorphosis of Moncler’s heritage. I grew up in a family where the tailoring culture was practiced in a form I can only define as religious. It is no coincidence that my creations, all of which I produce in my atelier in Los Angeles, tell a story of the role we embody in life, in our families and our social circle.”
“What I try to identify with my fashion work is an idea of new luxury which is customized and rendered unique, far beyond any brand uniformity or generalized trend,” Lauren continued. “In looking at who we are and why we wear what we wear. I love taking iconic ideas and reinterpreting them through the artistic blender, deconstructing what we thought we knew, so that we see it differently, a familiar vocabulary becomes a new language, one which we can still connect to emotionally.”
The collection will be available to buy from fall 2017 in all Moncler boutiques, selective department stores and moncler.com.
