The holiday season is upon us and we know two things for sure: consumers expect to shop and they love mobile. They love mobile shopping, they reward mobile advertising and expect to use mobile capabilities even in stores. In fact, mobile is so effective at capturing consumers’ attention and offering retailers low-cost, high-reward marketing opportunities, some emerging retail businesses are replacing VC funding with smart, mobile integration strategies and turning profits. These market trends triple-underline the importance of mobile integration for retailers and weaving mobile into every aspect of their business. As the holiday shopping season approaches, whether it’s how retailers acquire customers, offer a top-notch experience or adopt mobile pay in stores, mobile is a big piece of the holiday picture. Read more at Forbes.