MO VAUGHN’S MVP COLLECTIONS ENTERS EXPANSION MODE WITH NEW PARTNERSHIPS
Baseball legend Mo Vaughn’s MVP Collections is entering into its first wholesale partnership with men’s big and tall retailer Destination XL (DXL). The collection will be available at 10 DXL locations across the country, including stores in Chicago, Brooklyn, Atlanta, and Las Vegas.
To celebrate the partnership with DXL, the two companies have hooked up with big and tall menswear blogger, Chubstr, for a national social media driven sweepstakes campaign.
“Though we launched as an e-commerce store, we also feel it is important to be testing brick & mortar and other market retail opportunities such as International distribution,” said Diane Bennett, co-founder of MVP Collections. “This will help meet the customer’s need to better understand their fit and style preference of our collection.”
Additionally, the brand is expanding to Europe with a two-year retail distribution partnership which will cover all European territories.
MVP Collections originally launched as an e-commence business, making these partnership significant as they reflect MVP’s ability to pivot as it grows to reach this unique audience.
