MIZZEN+MAIN REINVENTS THE CHINO

In Fashion, News by Stephen GarnerLeave a Comment

M+M Spring Studio-18

Mizzen+Main, an American-made menswear company, has announced its first-ever collection of performance chinos.

The new collection features two classic colors named after American Olympic sprinters; “Owens” (grey) honoring four-time gold medalist Jesse Owens, and “Lewis” (navy) honoring four-time gold medalist Carl Lewis. The pants feature the same fabrics as Mizzen+Main’s signature dress shirts.

The advanced fabric blend provides the chinos with a comfortable stretch, permitting movement while also bearing a weight that holds their structure. Priced at $135, the chinos maintain a sophisticated appearance suitable for formal occasions, and may be washed and dried at home without needing to be ironed or dry cleaned.

“Chinos were the next big item to reinvent in menswear because they are a critical piece in a man’s wardrobe,” said Kevin Lavelle, co-founder and CEO of Mizzen+Main. “Keeping with the tradition of the brand after pioneering our trademark performance dress shirt, we wanted to manufacture a pant with the same innovation and high-quality feel for our customers to pair with our other collections. We are proud to present the chino Collection after two years of searching for the perfect fabric that upholds our standard of style and functionality.”

In other Mizzen+Main news: the brand has partnered with Shortcut, an on-demand grooming service for men that brings a professionally trained barber to your home, office, or hotel, to offer customers a complimentary cut or shave while shopping at the brand’s pop-up shop located in the Refinery Hotel on November 24 from 11:00 a.m. to 2:00 p.m.

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