American-made menswear brand Mizzen+Main has announced that it has received a significant growth investment from L Catterton, the largest consumer-focused private equity firm in the world. L Catterton’s capital investment will be used to support Mizzen+Main’s growth by expanding the brand’s product offering and omni-channel presence. The investment was made from L Catterton’s Growth Fund. Terms of the transaction were not disclosed.
Founded in 2012 by CEO Kevin Lavelle, Mizzen+Main is a digitally native designer, wholesaler and retailer of American-made, performance-focused menswear. The company’s differentiated offerings, which include dress and sport shirts, chinos, polos, henleys, sweaters and pullovers, use high-tech, innovative materials that are wrinkle-free, machine washable, and have stretch and moisture wicking capabilities. With a fiercely loyal following that includes professional athletes such as J.J. Watt and Jake Arrieta, Mizzen+Main has experienced rapid growth. In addition to a successful online presence, Mizzen+Main has a strong wholesale presence through select men’s retailers including Saks Fifth Avenue and Nordstrom, among others.
“We’re thrilled to receive this growth investment from L Catterton, which is an ideal partner for high-growth apparel brands,” said Lavelle. “Mizzen+Main is already the preferred clothing line for active men seeking an authentic American brand with superior design and fabrics. With L Catterton’s deep understanding of consumer trends and the retail space, along with their expertise in helping to grow digitally-native brands, we will increase our product offering, expand our footprint, and continue to identify innovative new fabrics that provide our customers with the most comfortable and natural fit possible. We look forward to working closely with L Catterton to become the next great American brand.”
“Mizzen+Main has created a truly unique brand, combining the comfort and performance of activewear with the classic styles men demand,” added Jon Owsley, co-managing partner of L Catterton’s Growth Fund. “As the male consumer becomes increasingly focused on fashion and craftsmanship, Kevin and his team have carved out a unique position as the authority on fabric, performance, and style, particularly across the millennial demographic. We see an incredible opportunity to leverage Mizzen+Main’s strong offering and authentic brand heritage to grow its online sales, expand its retail presence, and increase awareness of the brand’s unique value proposition.”
L Catterton’s current and past investments include Rhone Apparel, Sweaty Betty, Sandro, Pepe Jeans, R.M. Williams, and more.