MICHAEL KORS PARTNERS WITH MCLAREN-HONDA FORMULA 1 TEAM
Michael Kors has entered into a new partnership with McLaren-Honda, becoming the official lifestyle partner of the world championship Formula 1 team.
“Michael Kors and McLaren-Honda are pioneers in their respective spaces, and we firmly believe that McLaren-Honda is the right partner for our entry into the Formula 1 racing world,” said John D. Idol, chairman and CEO of Michael Kors. “This is an exciting moment for us, especially as we continue to grow as a men’s lifestyle brand.”
As the team’s official lifestyle partner, Michael Kors branding will feature prominently on both the driver overalls and the McLaren-Honda MP4-31 car. Furthermore, to celebrate the launch of the partnership, Michael Kors has created a 50 limited-edition men’s leather jacket, which will be sold exclusively on the men’s floor of the new Michael Kors London flagship store. The jackets feature both the Michael Kors and McLaren logos, as well as a limited-edition plaque with each piece’s unique production number.
“This partnership is about the convergence of style and speed, which is inherent to both the Michael Kors and McLaren-Honda DNA,” says Kors. “There is an energy, sophistication and confidence to both of our brands, and we wanted to create a limited-edition piece that spoke to that.”
