MESPOKE NAMED COOL VENDOR IN RETAIL MERCHANDISING AND MARKETING BY GARTNER
Consumer-tech company MeSpoke has announced it has been named a Gartner Cool Vendor in the May 4 report titled, “Cool Vendors in Retail Merchandising and Marketing” by Kelsie Marian and Bob Hetu of Gartner, a research and advisory company. The report evaluates interesting, new and innovative vendors, products and services in the retail merchandising and marketing sector.
“It is an incredible moment for us to be recognized as a 2017 Cool Vendor by Gartner,” said Sid K. Hasan, founder and chief evangelist officer of MeSpoke. “We set out to disrupt traditional retail and replace sales agents with everyday individuals – we believe this recognition by Gartner is validation that allows us to build on our timing-to-market and continue to create the future of fashion-based retail commerce. We see a future where retailers employ less sales agents and rely on our community to facilitate transactions, all while MeSpoke brokers brand based loyalty for purchase.”
MeSpoke is a fashion catalog and shopping data analytics company. The patent-pending MeSpoke app allows users to rate and select for purchase (directly from the manufacturer) fashion items that they spot in their friends’ photos. MeSpoke creates abounding social and visual engagement to accelerate the real-world fashion conversation: I love that! Who makes it? Where can I buy it? In this way, MeSpoke helps fashion brands shrink the find-buy cycle.
