MEN’S WEARHOUSE TO LAUNCH PROM-FITTING TOUR

by Brian Lipton

Men's Wearhouse PromNational retailer Men’s Wearhouse will launch its first-ever Prom Fitting Tour, which will stop at 25 high schools and malls throughout Indiana, from March 15 through April 13.

The prom tour, which will be conducted via an Airstream trailer, will boast a style lounge where the latest formalwear styles from Joseph Abboud, BLACK by Vera Wang, Calvin Klein and many more will be on-hand for tux and suit fittings and bookings.

The lounge will also feature inflatable couches and chairs, two over-sized Jenga games, a selfie photo area with prom props, music, catering and prizes – including branded phone chargers and a chance to win a free tux rental at every tour location.

“We are thrilled to offer such an innovative and fun experience for teen boys who deserve their moment in the spotlight,” says Bruce Hershey, the company’s vice president of marketing.