In the Market: Spring 2015
Surfside Supply
Two years ago, Chris Manley left “corporate America” (Theory and Converse) to venture out on his own and launch Surfside Supply. A beach lifestyle collection of men’s resortwear, Manley is already selling Surfside to Nordstrom and specialty stores like Z Life and Richards. He says the brand offers retailers 70 percent margins while maintaining great quality product and approachable price points. “A collection based on blue,” spring 2015 highlights include short sleeve printed wovens ($98 retail), transitional quick dry shorts ($88 retail) and super light unlined board shorts ($78 retail).
Tomorrowland
Japanese cult brand Tomorrowland will finally be available in the U.S. and the U.K. Launching exclusively for fall 2014 with Barneys and Mr Porter (in the U.S.), Want Agency showed the debut collection out of their West Chelsea showroom last week in New York.
Launched in 1978 by Mr. Hiroyuki Sasaki, Tomorrowland is known for its luxurious knits. Tomorrowland’s men’s director, Mr. Daisuke Nakajo, explained in a statement: “We included our signature knit jackets, which are extremely light and constructed with our unique fabric, an exclusive to our brand.” Tomorrowland makes a lot of its own fabrics from European and Japanese materials from traditional production methods like Kriyu Orimono (homespun tweed technique). In addition to Barneys and Mr Porter, Tomorrowland will be available at Carson Street Clothiers for spring 2015.
