Making Clothes For Short Men Is A Tall Order
by MR Magazine Staff
Nov 25, 2015
Steven Mazur, co-founder of a new company called Ash & Anvil, has another solution. “Shortness has a bad brand,” he told Slate. “A lot of companies don’t want to be associated with it when they’re going after the average, middle-of-the-road guy.” Even if the term isn’t entirely positive, “big and tall” still connotes strength and power, but short just invites mockery. This may be why even smaller companies have declined to reach out to this market, despite the significant portion of the population that falls within it. Read more at Slate.
