How To Make Your Home As Cool As An A.P.C. Store
The unmatched, unvarnished, unimpeachable coolness of 30-year-old Parisian brand A.P.C.’s brick-and-mortar stores has always been the perfect foil for the brand’s cult denim and understated basic-wear. Sure, upon entering you might not be transported to another dimension (as some other, more ostentatious brands aim to do), but shopping at A.P.C. is an undoubtedly placid and pleasant experience. Regardless of which of the 65 A.P.C. stores across the globe you’re in the space is subtly affecting—from the way the pale oak wood floors reflect light, the individual pieces are spaced just so, inches apart on just a few racks, to the perfectly arranged section for things like shoes, blankets, and special denim detergent, all brought together by the faint, pleasant scent that lingers throughout. This consistent look is the extension of A.P.C. Creative Director, Jean Touitou’s designs, but is also the vision and product of a longstanding partnership with architect Laurent Deroo, who has designed every single A.P.C. store since 2000. (For those of you who can’t visit each of the 65, Deroo and A.P.C. released a book late last year to showcase the best of the bunch. Yes, that’s how much of a thing they are.) Read more at GQ Style.
