MACY’S TO DEBUT HAWKE & CO COLLABORATION WITH GOODYEAR

by Brian Lipton

hawke co goodyearAmerican performance outerwear brand Hawke & Co and tire giant Goodyear have collaborated on a special edition rain slicker that will drop at Macy’s and Macys.com in March.

The slickers, which will retail for $150, come in black and in navy and blue colorblock. They will feature Goodyear tire rubber zipper pulls and snaps, and will have a sleek, waterproof Aquachannel Shell.

“Hawke & Co and Goodyear share a performance and heritage lifestyle, and both companies are both known for top of the line quality,” says Hawke & Co CEO Michael Rosenberg. “Goodyear is known across the globe and since Hawke is headed in that direction, this partnership was a natural fit. Seeing an opportunity to give a fresh, new look to a staple piece, Hawke & Co and Goodyear set to work designing rain slickers that are not just functional, but stylish too.”