LEVI’S LAUNCHES COLLECTION WITH JUSTIN TIMBERLAKE
Levi’s has teamed up once again with award winning musician and actor Justin Timberlake. Together the duo is launching the Levi’s x Justin Timberlake “Fresh Leaves” collection, a modern take on iconic Levi’s pieces inspired by Timberlake’s love of music. The collection will be sold at Nordstrom stores and Nordstrom.com in U.S. and Canada and worldwide at select Levi’s stores and Levi.com starting October 4.
The name “Fresh Leaves” derives from the concept of Timberlake making his own mark and offering a fresh spin on timeless pieces. He partnered with the Levi’s design team to create the exclusive collection during design and listening sessions at the brand’s San Francisco Eureka Innovation Lab, the Levi’s Archives and their showroom in Los Angeles called the Haus of Strauss. The result was a 20-piece men’s collection grounded in the brand’s most iconic fits.
“Clothes are as important to a musician’s creative process and performance as the music itself. This Levi’s collection is my attempt to share some of my experiences with fans,” said Timberlake.
“We immediately connected with Justin on creating pieces that blended the familiar with the unexpected,” added Karyn Hillman, chief product officer for Levi Strauss & Co. “Inspired by the stories behind Justin’s music, we used classic materials – canvas, plaids, camo, flannels, sherpa and denim and put them onto familiar silhouettes and Levi’s icons but remixed them by infusing streetwear elements and hits of modernity.”
The collection offers modern streetwear hints and plays with proportions, offering oversized and longer lengths, and adding hoods on truckers and shirts. The iconic Levi’s Red Tab and signature ‘Two Horse Pull’ leather patch both feature black writing, unique branding elements exclusive to this collection. Key pieces include a new addition to the Levi’s fit portfolio — the 501 Slim Taper – the newest member of the 501 family, inspired by how Justin wears his 501 jeans. Another standout piece is the denim camo Trucker jacket, printed using the Levi’s brand’s recently launched Project FLX digital laser technology.
“As a symbol of authentic self-expression, Levi’s have always been worn by musicians with original voices as well as by their fans all over the world,” said Jennifer Sey, chief marketing officer for Levi Strauss & Co. “Justin embodies the authentic spirit of Levi’s and we are proud to partner with him on this collection.”
Timberlake first partnered with Levi’s when he was asked to customize the Levi’s Trucker Jacket for the 50th anniversary of the jacket. The partnership evolved as Levi’s celebrated the launch of his tour by creating pieces for his pop-up in New York and then provided custom pieces for the tour itself.
