French sport-inspired premium casual wear brand Lacoste has entered into a partnership with American professional golfer Daniel Berger. Beginning this month, Berger will become one of the Lacoste Ambassadors both on and off the golf course.
As part of the Lacoste Golf Team, which includes some of the game’s biggest players, Berger will provide the brand with great visibility across various tournaments worldwide throughout the partnership.
“We are proud to welcome Daniel Berger to the Lacoste team. He embodies perfectly the Crocodile brand’s values of relaxed elegance and joie de vivre.” said Thierry Guibert, Lacoste Group CEO. “This partnership is a part of Lacoste’s global Golf strategy within North America and therefore will contribute to extend and reinforce the presence of the brand in this region.”
“I am honored to represent Lacoste and be part of a truly iconic brand within sport,” said Berger. “Lacoste’s golf product line combines a classic style with superior performance and is the perfect fit for what I am looking for in an apparel partner. The company has such a strong heritage in golf, and its commitment to growth, as demonstrated by its partnership with the Presidents Cup, makes this an exciting time to join the Lacoste team and wear the crocodile.”
Berger turned professional in 2013 and is one of the PGA Tour’s most exciting talents. After being named the 2014-2015 PGA Tour Rookie of the Year, he has since further solidified his status as a rising star by joining the elite list of players to have won on Tour. Berger’s rookie success carried into the 2015-16 PGA Tour season, claiming his first title at the 2016 FedEx St. Jude Classic. Along with his victory in Memphis, Berger recorded five additional Top-10 finishes and qualified for his second consecutive Tour Championship.
Relying on its authentic sporting roots, Lacoste is currently represented by more than one hundred tennis and golf champions from more than 20 different countries.