L.A.-BASED MEN’S GROOMING SHOP HAMMER & NAILS TO OPEN IN MIAMI
Los Angeles-based grooming shop Hammer & Nails Grooming Shop For Guys is expanding its reach with the opening of its second location, now positioning itself in Miami. Opening May 28 in The Shops at Midtown Miami, Hammer & Nails will kick-off with a grand opening event to share its man cave atmosphere, unique manicure, pedicure and barbering services for guys.
Industrial lamps and oversized, plush leather chairs with personal 43-inch, flat-screen televisions at each hand and foot station and televisions built into the mirrors line the barbering room, complemented by a collection of framed hammers dotting the walls. The rugged décor pairs with low lighting and dark wood materials to create the ultimate man cave nirvana. Complete with libations and a personal set of headphones with remote controls for the TVs, Hammer & Nails creates a nirvana for men (and women) who are trying to improve their hand/foot health and grooming habits without the thrills and frills of a traditional nail salon.
Leading the Miami franchise are managing partners Richard Spado and Mike Nichols, who recently appointed Ricardo Perez as the general manager and Carlos Ferdinand as the master barber. Together, Perez and Ferdinand oversee the hiring and management process for the staff to ensure an efficient run of operations. The staff aims to provide every client with a personalized, unrivaled experience within a rejuvenating and comfortable environment.
“When we first started Hammer & Nails, we noticed there was a void for a shop that focused on the healthcare of hands and feet that catered to men. At Hammer & Nails, we strive for guests to leave this unique hand and foot grooming shop with more than just well-groomed hands and feet,” says Michael Elliot, founder and CEO of Hammer & Nails. “They leave with healthier hands and feet in an environment created to relax and enjoy.”
Hot shaves and haircuts are only a part of the services Hammer & Nails offers in Miami. Operating on a monthly membership-based model, the shop’s breadth and scope comes in the form of various, distinct manicure/pedicure packages for members to enjoy regularly.
Hammer & Nails recently kicked off franchise sales nationwide with more than 200 licenses already awarded to area representatives. This is part of the company’s overarching goal to have 250 locations open and operating by 2022. The Miami shop will be the first to open.
