KOHL’S TO INVEST IN SMALLER STORE FORMAT
Kohl’s has announced details of the company’s strategic plans to invest in its store base and enhance the capabilities of its e-commerce fulfillment network. During the third quarter, Kohl’s will open four small format stores and its fifth e-commerce fulfillment center. The company continues to make progress on its initiatives to optimize select Kohl’s stores across the country.
“Our stores remain at the core of our omni-channel strategy and we will continue to invest in them by opening smaller formats, rightsizing and optimizing our selling space and working to ensure that shopping in our stores is an engaging and inspiring experience for our customers,” said Kevin Mansell, chairman, chief executive officer and president of Kohl’s. “We have set a goal to be the best-in-class omni-channel retailer and opening our fifth e-commerce distribution center will support the delivery of online orders faster and more efficiently to customers nationwide.”
In October 2017, Kohl’s will open four small format, 35,000-square-foot stores, adding to the eight small format Kohl’s stores opened in 2016. The four new stores will be located in the following cities: North Smithfield, Rhode Island; Blue Ash, Ohio; East Windsor, New Jersey; and Montebello, California.
Small format stores are aimed to be flexible and efficient, with fixtures that can be adapted by department and for localized merchandise and assortments. Kohl’s customers can browse and purchase the full selection of Kohls.com merchandise via in-store Kohl’s Kiosks and have merchandise shipped to their home free of charge. Like the rest of Kohl’s store fleet, these stores further serve as pick up locations for customers who opt to buy online and pick up in store.
Also, in support of efforts to enhance store profitability and improve customer experience, approximately 300 Kohl’s stores have been optimized with new interior layouts – becoming operationally smaller through balancing inventory and adjusting fixtures. By the end of 2017, nearly half of Kohl’s stores will be operationally smaller.
In 2017, Kohl’s further plans to right-size the physical square footage of Kohl’s Warner Robbins, Georgia, and Fort Smith, Arkansas, stores. Kohl’s Warner Robbins store will be reduced from an 89,000 square-foot store to a 62,000 square-foot store. Kohl’s Fort Smith store will be reduced from an 87,000 square-foot store to a 62,000 square-foot store.
In spring 2018, Kohl’s will open a new single-level 55,000 square-foot store in Greenfield, Wisconsin. The store will relocate from the current two-level 85,000 square-foot store in nearby Southridge Mall. Earlier in 2017, Kohl’s relocated its 80,000 square-foot Charlotte, North Carolina, store to a nearby 55,000 square-foot location.
And, to round out the new initiatives, Kohl’s will begin shipping from its fifth e-commerce fulfillment center in Plainfield, Indiana, this month. The 937,000-square-foot facility will be dedicated to processing, filling and shipping Kohls.com orders.
In addition to the new Plainfield facility, Kohl’s operates e-commerce fulfillment centers in San Bernardino, California; Edgewood, Maryland; Monroe, Ohio; and DeSoto, Texas. All Kohl’s stores nationwide also serve to fulfill and ship Kohls.com orders.
