KENNETH COLE RENEWS AND EXPANDS LICENSE AGREEMENT WITH RANDA
Kenneth Cole Productions and men’s accessories leader Randa have signed a product category expansion and a four year extension to their licensing agreement. In addition to men’s belts, jewelry and suspenders, this new extension will grow to include small leather goods, wallets, slippers, headwear, gloves, scarves, handkerchief sets and travel accessories.
Under the terms of the new license, Randa will manufacture, market and distribute Kenneth Cole Production’s accessories in the U.S. and Canada. Randa’s license agreement will consolidate Kenneth Cole classifications for the first time under one partnership, providing a unified presentation at point-of-sale.
“We look forward to building upon our strong relationship with Randa,” said Marc Schneider, CEO of Kenneth Cole Productions. “Based on the excellent performance of our men’s accessory business to date, we are pleased to extend our agreement and expand our relationship. This partnership supports our strategic global initiatives and we are confident that Randa will continue to contribute to our growth in this important category.”
“Randa has been a Kenneth Cole partner for 20 years and we are excited to increase our engagement and investment in the brand,” added David J. Katz, Randa’s EVP and chief marketing officer. “Our companies align on great product and like-minded talent. Most importantly, we align on a strong commitment to do social good.”
