JOHN VARVATOS AND NICK JONAS EXPAND PARTNERSHIP WITH NEW COLOGNE
Continuing their collaboration announced in January 2018, John Varvatos and award-winning musician and actor Nick Jonas bring forth a new fragrance for men. Launched under the JVxNJ label established by Jonas and Varvatos, the new fragrance was unveiled during an evening event in New York City on August 8. The event fused the best of music and fashion as attendees experienced the scent first hand and heard directly from John and Nick about their journey to create this fragrance.
JVxNJ is motivated by the signature style of John Varvatos’ designs. The fragrance is courageous, confident, with a contemporary spirit. For a sleek urban hook, the scent opens with a clean, watery freshness that ripples through the fragrance from top to bottom. In the heart of the fragrance, aromatic notes are combined for masculine comfort and a touch of nostalgia. Rich and diffusive sandalwood notes bring contrast and anchor the fragrance with transparent warmth and addiction for an edge that is luminous.
The signature flask bottle is painted with a custom pearlized midnight-blue lacquer to produce a classic, yet edgy finish. The gunmetal dog-tag and hex-nut cap engraved with JVxNJ adds a nod of rock-n’ roll, that is an aesthetic deeply rooted within the John Varvatos brand.
“Working with John has been such an incredible experience,” said Jonas. “His knowledge and passion for fragrance were eye-opening and infectious. We wanted to create something that not only spoke to us but also represents guys today who can do it all.”
Available at John Varvatos and Nordstrom now and expanding to retailers nationwide in fall 2018, JVxNJ joins the John Varvatos Fragrance portfolio as the first collaboration scent for the global brand.
