Jeetish Takes on Wearfirst Tops
NEW YORK – Wearfirst has licensed The Jeetish Group to manufacture and market young men’s and boys’ tops bearing the Wearfirst brand.
The new tops group will be introduced during the MAGIC Marketplace at Wearfirst’s booth YM 20909. It will include both wovens and knits with emphasis on vintage and retro compatible with Wearfirst’s bottoms focus.
“Wearfirst produces an excellent bottoms line at affordable prices,” said T.J. Bindra, senior vice president of Jeetish. “We can now complement that collection with a great line of tops at volume price points.”
Jeetish was founded in 1979 by Ishar Singh Bindra and produces apparel for department and specialty stores throughout the US.
“I am excited to be working with The Jeetish Group,” said Harry Thompson, president of Wearfirst. “I know they will produce a collection of tops that fits into the fashion dynamic of the Wearfirst customer.”
