JACHS NY TO LICENSE STEVEN ALAN’S SPORTSWEAR COLLECTIONS

Steven Alan
by Stephen Garner

Steven AlanJachs New York has partnered with American fashion designer Steven Alan to license his men’s and women’s sportswear for wholesale distribution. The new collections will launch spring 2019 at department and specialty stores in the United States.

Jachs NY will manage all production, development, sales and distribution for the licensed collections, leveraging its production capabilities. In overseeing the creative direction of his company, Alan will work with Jachs NY to ensure their licensed collections are true to the DNA of the brand.

“We are thrilled to work with Steven Alan in bringing his timeless, effortless and understated designs for men and women to retailers across the country,” said Hayati Banastey, founder of Jachs NY. “We share his vision for quality and attention to detail that will continue to resonate with fashion minded consumer everywhere.”

“As our business has changed, we’ve continued to look for new ways to adapt while remaining agile,” added Alan. “I met Hayati through a mutual connection and was impressed with his company’s ability to manage large scale, well executed production. While we will continue to produce exclusive product domestically for our own stores, we believe having this breadth of licensed product will strongly enhance our assortment, both online and offline.”