Italy’s Moncler Turns On Speed To Tackle Fickle Fashion

In Daily Commute by MR Magazine StaffLeave a Comment

Italian luxury coat and knitwear maker Moncler said on Wednesday it will tailor the pace of its collections to younger and more fickle customers with a speedier strategy. As Instagram posts and so-called influencers drive faster fashion, brands are under pressure to deliver more collections, with limited items and exclusive “capsule lines”, where a few items are available for a short time or only in selected shops. Moncler, which sells its signature puffer jackets for more than 1,000 euros ($1,236), signalled a change in November, ditching its two ready-to-wear catwalk clothing lines Gamme Bleu and Gamme Rouge and parting ways with its designers. Read more at Reuters.

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