Denim and lifestyle brand Hudson Jeans has launched a strategic marketing collaboration with Paramount Pictures and DreamWorks Pictures’ in tandem with its upcoming release of the highly anticipated film Ghost in the Shell, in theaters March 31. This exclusive fashion partnership represents the largest of its kind for Hudson Jeans, whose DNA aligns with the edgy futuristic designs and empowering themes of the film.
On March 1, Hudson Jeans opened a two-month window on a special capsule collection inspired by the new movie. The Hudson Jeans Ghost in the Shell collection embodies the dark dystopic future world of the movie, with 22 men’s and women’s pieces including distressed denim, military cargo pants and bomber jackets. This limited-time collection is available exclusively through HudsonJeans.com, which has relaunched as a fresh, dynamic, integrated shopping experience.
“This is a dark, sexy, dangerous movie filled with incredible visual themes,” said Peter Kim, CEO of Hudson Jeans. “It’s the perfect vehicle for Hudson to further engage our customers through the emotionally charged medium of storytelling.”
“We’re thrilled to be working with the Hudson Jeans team, creative leaders in the denim fashion space,” added LeeAnne Stables, President of Worldwide Marketing Partnerships and Licensing for Paramount Pictures. “This Ghost in the Shell collection uniquely leverages the beautifully stylized design themes from the film, and with the accompanying marketing campaign, it will build further excitement for the film with audiences.”
In partnership with Paramount, Hudson will be activating online ticket contests and an enter-to-win sweepstakes with an extraordinary grand prize: $1,000 worth of Hudson Jeans and two tickets to Ghost in the Shell.