HOW BRUCE PASK WORKS
Bruce Pask is a menswear quadruple threat. He’s worked as an editor and fashion director at Condé Nast and The New York Times, among other publications; has designed costumes for The Oscars, The Kennedy Center Honors, and two Broadway shows; and has been a celebrated stylist. More importantly, since March 2014, Pask has been the men’s fashion director for upscale specialty store Bergdorf Goodman. I recently spent the afternoon with him to see just how he works.
1. RICHARD HAINES Pask started collaborating with fashion illustrator Richard Haines during his tenure at The New York Times. He would send Haines his favorite looks from the men’s runway shows and Haines would draw them for the publication. Pask believes the art of illustration is having a renaissance.
2. SCOTT PASK His twin brother Scott is a Tony Award-winning set designer, and they were able to collaborate on the Broadway revivals of Promises Promises (starring Kristin Chenoweth and Sean Hayes) and Design for Living. If you wonder if they are close offstage: Scott recently moved into the same apartment building, upstairs from Bruce.
3. GOODMAN’S BRAND One of Pask’s responsibilities is to help oversee Goodman’s branded knitwear program. He sketches out designs, chooses yarns, and works with Italian-based mills. ‘‘It’s amazing to work with these artisans to bring the vision to life,” he notes.
4. GOODMAN’S GUIDE Goodman’s Guide, which recently printed its second issue, is Bergdorf Goodman Men’s own magazine. Not surprisingly, Pask also sees the whole store as a magazine in three dimensions, with windows and visuals as the fashion content.
