How In-Home Package Delivery Could Save E-Commerce
Would you allow UPS to drop off a package inside your home when you’re not there? That question is at the heart of a three-month pilot program that smart lock maker August tried out last winter with 76 of its users in an attempt to see if the company could help jumpstart the e-commerce industry. Sitting in a conference room in August’s San Francisco headquarters last month, CEO and founder Jason Johnson explained that lofty ambition: It turns out, he said, that one of the biggest barriers to people shopping online is that they worry about what happens if their package arrives when they’re not home. It could get stolen or rained on, they fear, or be sent back to the shipper if there are too many unanswered reminders. Maybe they’ll have to drive to a store to sign for it. “That cognitive load causes people to think twice before ordering online,” Johnson argued. “People have to go through machinations to facilitate [their package delivery]. These issues are the number one thing restricting e-commerce shopping.” But what if consumers didn’t worry about the fate of their precious package? That would make buying online as easy as going to the store, Johnson said. That’s why numerous retailers and delivery service providers are thinking about ways to solve the problem. Read more at Fast Company.
