Higher Prices at the Next Market

by Steve Pruitt

Q: All indications point to higher prices for the next market. Is this going to translate into higher markdowns as customers push back?

A: That is a possibility but I sure hope steeper markdowns are not your strategy. No doubt the bar is going to be raised in terms of more value for the money. Let me ask you, is your buying (I mean selecting) improving? How fast do you add new vendors and replace old looks? Every item has to be compelling and your floor has to be refocused with new looks every day, week and month to keep selling at full price.

Date answered: 12/01/2010
Question raised by: Kevin