GIORGIO ARMANI TO REORGANIZE BRAND PORTFOLIO
Italian luxury house Giorgio Armani Group has announced the reorganization of its portfolio of brands.
As from the spring/summer 2018 season, brand classification will be as follows: Giorgio Armani, Emporio Armani and A|X Armani Exchange.
As a result of the distribution rationalization, the Armani Collezioni and Armani Jeans lines will be rebranded under Emporio Armani. No other information is available at this time.
Armani is the latest in a string of designers and companies that have streamlined collections, including Hugo Boss, Ralph Lauren, Burberry, Dolce & Gabbana and Paul Smith.
