FRED SEGAL TO OPEN NEW L.A. FLAGSHIP STORE ON SUNSET

by Stephen Garner
Fred Segal Melrose
Fred Segal’s previous Melrose Place location

Famed Los Angeles retailer Fred Segal is expanding. The retailer has signed a long-term lease with real estate and infrastructure investment firm CIM Group to open a 22,000 square-foot flagship store in the new 8500 Sunset development on Sunset Boulevard. This news comes as the retailer sold its much-beloved store front on Melrose Place back in March.

Fred Segal Sunset’s distinctive Mansard awning with signature striping will frame the retail space along Sunset Boulevard. Its collection of carefully selected brands will offer the best items across all major categories including fashion, accessories, fragrance and beauty products, furniture and home interior items.

In addition to the retail offerings, Fred Segal Sunset will feature a cafe by San Francisco’s Tartine as well as a full lifestyle offering including a fitness studio, salon, wine shop, a florist and an indoor/outdoor restaurant created for Fred Segal by Los Angeles restaurateur Bill Chait. Fred Segal Sunset will also feature the MART at Fred Segal, as it has in its stores in Japan as well as a gifting concierge, bespoke tailoring and other personal services. 8500 Sunset’s outdoor plaza will be utilized by Fred Segal for fashion presentations, performances, red carpet and other events.

“Fred Segal’s trademark flair for boutique retail is a strong addition to the vibrant Sunset Strip and sets the standard for the level of quality that we are bringing to 8500 Sunset,” said Shaul Kuba, co-founder and principal of CIM Group. “The cache of Fred Segal is attractive to other retailers that want to locate adjacent to the popular destination. We are in discussions with several other boutique businesses for some of the remaining retail space.”

8500 Sunset features approximately 190 residences in two eight-story towers and offers a total of approximately 42,000 square-feet of ground level retail along on Sunset Boulevard and La Cienega. It has an unparalleled location, on the southwest corner of Sunset Boulevard and La Cienega, at the gateway to the Sunset Strip, a premier shopping, dining and entertainment district in West Hollywood. Across La Cienega, CIM is completing work on The James West Hollywood, a hotel comprised of two 10-story towers with 286 guest rooms.