FRANK DOROFF TO RETIRE FROM BLOOMINGDALE’S

by Stephen Garner

Macy’s, Inc. has announced that after an extraordinary career, Frank Doroff, Bloomingdale’s vice chairman and general merchandise manager for ready-to-wear of bloomingdales.com and concessions, has made the decision to retire, effective February 8, 2019.

The company also announced that Bloomingdale’s has appointed Denise Magid as executive vice president and general merchandise manager for ready-to-wear of bloomingdales.com and concessions, effective January 2, 2019. During the month of January, Magid and Doroff will work together to ensure a smooth transition of leadership.

Doroff began his career as an executive trainee with Macy’s in 1972 and progressed through various merchant roles to become a senior vice president and general merchandise manager for ready-to-wear in 1979. In 1983, he joined Bullock’s as senior vice president and general merchandise manager of ready-to-wear and fashion accessories and later became the executive vice president and then president. From 1988 to 1991, Doroff served as chairman of Federated and Allied Merchandising Services, then chairman and chief executive officer of Bonwit Teller before joining Bloomingdale’s.

In his 27-year tenure at Bloomingdale’s, Doroff was an innovative and motivating leader who spearheaded the evolution of the women’s ready-to-wear business, the growth of the e-commerce business and the development of a robust concession model. He was instrumental in building Bloomingdale’s private label program and 100% exclusive initiative—a partnership between merchants and vendors to create unique product for Bloomingdale’s. In 2006, Doroff assumed responsibility for bloomingdales.com and implemented influential strategies that accelerated Bloomingdale’s growth in ecommerce.

“Frank has defined what it means to be a creative merchant and a beloved leader throughout his career,” said Tony Spring, chairman and chief executive officer of Bloomingdale’s. “His boundless curiosity, love of fashion, tenacity and unwavering dedication to the development of talent has set a standard to which we can all aspire. Frank has left an indelible mark on our company, our culture and the retail industry at large.”

Magid joins Bloomingdale’s from DVMagid Consulting, a consulting company she founded in 2016. Her prior experience includes chief merchant of Intermix and senior vice president and general merchandise manager of ready-to-wear at Saks Fifth Avenue.

“We are very excited to welcome Denise to the Bloomingdale’s Family. Denise has established herself in the industry as a talented merchant, natural growth strategist and passionate, collaborative leader,” added Spring. “Her varied experience across department stores and boutiques, physical and digital businesses, and upscale and contemporary brands, uniquely positions her to build upon Frank’s legacy and be a transformational retail leader today and into the future.”