FOSSIL Q LINE TO DEBUT ON OCTOBER 25

by Brian Lipton

FSL250005-B_foundersOn October 25, Fossil will introduce Fossil Q: a line of bracelets and watches for men and women that will act as a fitness trackers, notify you about social media updates and provide other modern functions. The line will retail from $125 to $275.

The Q line, which includes “The Reveler,” “The Dreamer,” “The Grant,” and “The Founder,” is engineered with Intel® Innovation and is compatible with Android™ 4.3 and higher, iPhone 5 and above (running iOS 8.2 and higher), and connects via Bluetooth technology. The app works with top fitness applications Google Fit™, Health, UP by Jawbone® and UA Record™ by Under Armour. The devices also come with a wireless charging base for stress-free recharging.

“Our customers are obsessed with their personal sense of style and staying connected, and we are thrilled to enter into this emerging category with an answer to their needs,” said Jill Elliott-Sones, chief creative officer at Fossil. “Fossil Q is the result of countless hours of meticulous design expressed through a playful curious lens. Our hope is the unique attention to detail in both our connected accessories line and app will cue our audience to try new things, be more curious and experience the world around them like never before.”

The Q line will be available worldwide through Fossil’s retailers and online at fossil.com.