Forget About Online Shopping. Here’s How To Drive Customers To Your Store This Holiday Season.
As the holidays approach, retailers should be brushing up their stores, websites, apps and social media pages to make sure they are spick and span for shoppers. That’s because this year’s holiday sales are predicted to overtake last year’s — with a 3.6 to 4 percent sales growth, according to a new study by Euclid Analytics. The recently released “Evolution of Retail, 2016 Holiday Consumer Mobile Usage” report polled more than 1,500 U.S. consumers, highlighting shopping preferences and behavior, while also uncovering how smartphones are changing the physical retail industry. Ninety-one percent of respondents say they visit physical stores at least once a week, while only 49 percent say they shop online at least once a week. The experience of seeing and trying products, browsing stores and getting to have the product right away are of the top reasons consumers shop in-person. Waiting in lines, going to the actual store and having a limited selection are why some people resort to online shopping. Read more at Entrepreneur.
