In order to stay competitive and remain relevant, retailers must keep an eye on the trends that are shaping the industry. One of the biggest drivers of change is consumer expectations. At the top of the list are convenience, relevancy, value and authenticity. These drivers are forcing retailers and brands to reshape how they create better experiences to sell products and win customers. As the director of field marketing at Amplience, a cloud-based content management system (CMS) for e-commerce, I am a prime witness of these trends that are shaping the future of this industry. The most successful leaders I have seen have married content and commerce to deliver fast, seamless and personalized shopping experiences that are optimized for mobile. Read more at Forbes.