French fashion conglomerate Kering has chosen Fabrizio Malverdi to be the CEO of luxury clothing brand Brioni, according to a statement. He will replace Gianluca Flore, who left the label last month.
Malverdi, who previously led such brands as Agent Provocateur, Dior Homme, Givenchy, and John Galliano, will reportedly take charge of the company next month. Brioni, which was purchased by Kering in 2011, has been through its shares of ups and downs in recent month.
In October, creative director Justin O’Shea departed the brand after a six-month tenure. On the plus side, the company opened a lavish two-floor New York City flagship on Madison Avenue in October.
More recently, the company tapped actor Samuel L. Jackson to be the face of its upcoming advertising campaign.