DWYANE WADE’S PKWY BRAND LAUNCHES WITH THE RELEASE OF ITS FIRST CAPSULE
PKWY (Parkway), the sock company founded by Dwyane Wade in partnership with Stance, released its first lifestyle collection called Wade County. Wade and Stance have worked together since 2013 when he became the first NBA athlete to represent the company and co-created an ongoing collection that carried his name. Inspired by Wade’s adopted hometown, the 3-pack pays tribute to the culture, architecture, and vibrant color found throughout Miami.
PKWY is designed and priced to appeal to Wade’s wide fan base and is accessible in national retailers such as Kohl’s and Target. Up to this point, PKWY has only released casual NBA and MLB-licensed socks, making the Wade County collection the first non-sports related styles to come to market under the PKWY brand. Inspired by the sports and culture that motivate Wade, similar capsule collections will launch on a monthly basis at pkwy.com.
“I’ve always loved socks as a fashion piece because they add a true layer of personality to your style,” said Wade, CEO of PKWY. “This new joint venture is the perfect next step in what’s been an amazing partnership, and it only makes sense that the first lifestyle socks to come out under the PKWY umbrella pay tribute to a city I love so much.”
Limited quantities of the Wade County sock three-pack and 16″ x 20″ print will be available exclusively at PKWY.COM and the PKWY brand launch event that will take place on Saturday, October 6 at 260 NW 28th Street in Miami’s Wynwood neighborhood. The event will be hosted by Wade and will feature murals by local artists Atomik, Brian Butler, KneeToFace, and Noah Levy. The event will also include exhibitions where attendees will be able to virtually step inside the three sock designs.
