Cyber Monday Set To Dominate Holiday Sales
Cyber Monday (November 28) is the largest shopping day of not only the Thanksgiving weekend, but the year. According to Adobe Digital Insights (ADI), it is expected to be the largest online shopping day in history. The upcoming holiday season will be the largest online shopping affair yet, with expectations of 11% biggest growth year over year (YoY) and $91.6 billion in total holiday online sales. In a survey from digital marketing firm Fluent, 34% of respondents said they had done some holiday shopping before September this year. Many of those consumers polled will also focus on Cyber Monday this year: 40% will be participating in the online shopping holiday, with 53% planning to spend the same amount as last year and 26% planning to spend less. The poll reveals the importance of retail websites during the 2016 holiday season and their contribution to overall sales. Read more at Forbes.
