London-born fashion designer Craig Green has been the menswear guest designer at Italian trade show Pitti Uomo 94, which will take place June 12-14 in Florence. The designer, whose creativity is capturing the attention of the international fashion community, will be presenting an exclusive runway show featuring his spring/summer 2019 collection during the fair.
“Craig Green’s collection reveals many of the critical success factors for those who make fashion today and specifically his ability to innovate menswear ‘codes’ – even radically, without losing track of the contemporary market’s dynamics,” said Lapo Cianchi, director of communications & events at Pitti Immagine. “We have been monitoring the development of his style that mixes workwear influences and futuristic shapes, sculptural silhouettes, and function. We are thrilled to have Craig Green at Pitti Uomo so that he can show us all the modern elegance of his vision in a spectacular event.”
Green established his namesake label in 2012 shortly after graduating the Fashion Masters course at Central Saint Martins. He has since carved out a unique position amongst the city’s most innovative talents and continues to earn both critical and commercial success globally.
His distinct offering of substance within spectacle has earned the label a loyal customer base within some of the world’s most prestigious boutiques and department stores. Exploring concepts of uniform and utility, Green’s cult-like runway processions have become a highly anticipated fixture of the menswear calendar. Though known for their dramatic and deeply emotive qualities, his collections are firmly rooted in the steady development of simple, yet rigorously considered signature garments such as the Worker Jacket.
The designer’s work also resonates within wider creative spheres. His designs have been featured in a range of major exhibits including the Metropolitan Museum of Art’s ‘China: Through the Looking Glass’ in 2015, and 2018’s forthcoming ‘Heavenly Bodies: Fashion and the Catholic imagination.’ The brand has also been commissioned to create costumes for Wayne McGregor’s ‘Obsidian Tear’ at the Royal Opera House in 2016 and Ridley Scott’s ‘Alien: Covenant’ in 2017.
Green’s accolades include British Menswear Designer at the Fashion Awards 2016 & 2017, the BFC/GQ Designer Menswear Fund prize 2016 and Emerging Menswear Designer at the British Fashion Awards 2014.
“I’m honored to be invited to show my collection as the guest designer of Pitti Immagine Uomo 94, joining the incredible list of designers who have participated previously,” added Green.