COLE HAAN SIGNS NECKWEAR LICENSE WITH RANDA
Cole Haan announced today a multiyear global license agreement with Randa Accessories for a debut collection of Cole Haan labeled men’s neckwear. Randa, a global accessories company, will manufacture, market, distribute, and sell the men’s neckwear in the United States, Canada, Mexico, United Kingdom, and Japan.
“Cole Haan is delighted to partner with Randa. Their unmatched attention to detail and renowned quality make them an ideal partner for us,” said David Maddocks, CMO & GM Business Development. “We are looking forward to their pioneering leadership as we continue to open markets globally for this iconic American brand.”
An exclusive, proprietary fabrication has been designed and developed for the launch to be unveiled this fall in this first neckwear collection for Cole Haan. The collection will also be supported by Randa’s unmatched commitment to omnichannel customer engagement at point-of-sale and online.
“Cole Haan’s history as an innovator for 85 years and its prominent brand status align perfectly with Randa Accessories market leadership, history and innovation track record,” said David J. Katz, executive vice president and chief marketing officer, Randa Accessories. “Cole Haan is an iconic label and Randa is proud to be their partner in this exciting brand extension. Neckwear for younger men is trending positively; not as mandatory 9-5 work attire, but as an accessory of choice and individuality. Cole Haan is perfectly positioned to provide these men with unique ties to complement their lifestyle.”
The new Cole Haan neckwear collection, priced from $58.00 – $78.00, will be available at better department stores, Cole Haan stores and ColeHaan.com this fall.
