CEO Brian Cornell Says Target Is Speeding Up Change To Compete In Today’s Retail World

In Daily Commute by MR Magazine StaffLeave a Comment

As the retail world found itself in crisis last year, Target Corp. started to pick up its pace. After spending more than a year testing new layouts and fixtures, Target geared up on remodeling hundreds of stores over the next few years. After finding success with a couple new in-house brands, notably the $2 billion Cat & Jack kids clothing line, it launched 10 more last year including a popular men’s clothing label. And after years of piloting small-format urban stores, it stepped on the gas with plans to open 30 to 40 a year over the next few years. Since CEO Brian Cornell arrived at the Minneapolis-based retailer nearly four years ago, he has talked a lot about the need for the company to move faster. Now it seems to be happening. “We put a premium on speed and agility, but we also want to make sure we’re making the right choices,” Cornell said during an interview at Target’s bustling Nicollet Mall store, which has a sleeker look following a $10 million makeover. “We now have more of the proof points in place and we can accelerate.” Read more at Star Tribune.

Leave a Reply