CANADA GOOSE DEBUTS FIRST-EVER GLOBAL BRAND CAMPAIGN
Canada Goose, one of the world’s leading makers of luxury outwear apparel, has released its first-ever global brand campaign, which includes the short film Out There, directed by Paul Haggis, who helmed and wrote the Oscar-winning film Crash.) The film can be seen on the company’s website, canadagoose.com, among other platforms.
The film features actors re-enacting the stories of some of the brand’s most inspirational “Goose People”: Laurie Skreslet, the first Canadian to summit Mount Everest; Lance Mackey, a four-time Iditarod Champion, two-time ESPY nominee and Hall of Famer; Karl Bushby who is currently seeking to be the first human to traverse the globe completely with unbroken steps; Paddy Doyle, a veteran pilot at First Air, Canada’s airline of the North, and Marilyn Hofman, a medivac flight nurse who had a brush with death while visiting the Canadian Arctic.
“For us, true luxury means access to new experiences, big ideas, and discovering the unexpected,” said Dani Reiss, president and CEO, Canada Goose. “Built over the last 58 years, our story is one of wildness, independence and courage. Out There tells the incredible true stories – our story – that inspire people to explore and embrace their innate desire for adventure.”
