BUM EQUIPMENT TO ADD MEN’S LOUNGEWEAR, SLEEPWEAR WITH NEW LICENSE
California lifestyle brand Bum Equipment has inked a new licensing deal with Vandale Industries for the production and sales of its men’s loungewear and sleepwear starting for the fall 2019 season.
Vandale, established in 1982 as a women’s intimate apparel company, presently holds the license for Vince Camuto in men’s, and Jessica Simpson, Izod, and Lucky Brand in women’s. Heading up the men’s division for Vandale is menswear veteran Effie Zeyra.
“We are excited to add the Iconic Bum Equipment license to our stable of brands which will further our goal of growing our men’s business,” said Albert Ades, chairman of the Board of Vandale Industries. “Our strong design team which has propelled our rapid growth will now be expanded into the Men’s arena. We look forward to working with the Bum Team.”
“The signing of Vandales will be a great addition to our product assortment offered in the USA market,” added Stephen Wayne, chairman of Bum Equipment LLC. “It gives us another 10-15 additional SKU’s in the men’s area which we relaunched last back to school with Urban Outfitters. Vandale is a great company and I have had a close relationship with them over the past 25 years and I know when they take on any licenses they work very hard to make them successful.”
Continued Wayne: “This will bring the number of licenses in the USA to 12. Bum Equipment continues to seek out additional licenses for representation in America and the rest of the World. Wayne has been associated with Bum since 1986 and has owned and or operated the Brand throughout the world with the exception of a few countries since 1997. At its peak Bum had 35 licenses domestically and sales have reached over $3,000,000,000 since taking over the ownership after Bum declared bankruptcy back in 1996.”
For more information on the collection contact: bumlicensing@gmail.com.
