NEW YORK – The organizers of the Bread & Butter show have canceled the Berlin edition of the fair, scheduled for Jan. 26 to 28, and will focus their efforts on the Barcelona show, scheduled for Jan. 17 to 19.
In a statement, B&B said that exhibitor space at the Barcelona event is now 80% booked. “In spite of huge investments aiming at visitors and exhibitors as well as specific marketing and communication measures, Bread & Butter Berlin has not met with sufficient response,” B&B said in a statement Tuesday. “According to the number of registrations by now, it is not possible to guarantee a high-quality event.”
B&B said that vendors are “vastly concentrating” on international events, and that even retailers in Germany are focusing their shopping efforts on shows in other European locales.
“BBBarcelona has become accepted as the leading platform for the young and contemporary market segments,” said Karl-Heinz Muller of B&B. “This step generates even more potential. We expect a growing number of exhibitors and visitors in Barcelona because now a clear direction for one event can be made.”