Barbour Opens SoHo Store, Signs Gore-Tex Deal

In Marketing, News by Harry SheffLeave a Comment

NEW YORK—Waxed cotton outerwear and outdoor apparel company Barbour Inc. opened its second New York City store last month, on Wooster Street in SoHo. The store is showing Barbour’s fall/winter 2010 Heritage line through the holidays and will reopen to show spring/summer 2011 in early spring.

“We are very excited to expand our New York presence with a new store in SoHo,” said Barbour Inc.’s head of retail, Jamie Millar. “The neighborhood is steeped in history and culture, but is constantly evolving and remains one of the most fashionable neighborhoods in the country. With Barbour’s strong heritage and growing popularity among the fashion-forward, SoHo was a natural fit for Barbour.”

Barbour also announced a global partnership with W.L. Gore & Associates, the producer of Gore-Tex and Windstopper fabrics. Barbour will begin using Gore fabrics under license for the fall 2011 season.

Milford, N.H.-based Barbour Inc. is the North American subsidiary of J. Barbour & Sons, Ltd. In Britain. It operates five stores in New York; Boston; Ardmore, Penn.; and Washington, D.C.

–Harry Sheff

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