A retailer wants to know how he can increase traffic and sales while boosting morale this season despite poor November sales numbers and recent world events.
A retailer wants to know how brick-and-mortar-only retailers can compete during key selling weekends like Black Friday.
A retailer wants to know if there are any opportunities to turn around the flat retail sales he has been seeing so far this holiday season.
A retailer would like to know how much of his spring budget he should put towards his resort buy.
A retailer is unsure if his normal khaki and jeans guys will like the sporty looks that have been trending these past few seasons.
A retailer wants to know if he should be traveling abroad to find new merchandise to excite his customers.
A retailer inquires about how well smaller menswear merchants are expected to do this Christmas season.
Retailers need to use the outerwear category to drive traffic says Steve Pruitt.
A retailer wants to know how focused he needs to be on communicating where his store’s products come from and how they are made.
A retailer who is opening a new store asks merchandise analyst Steve Pruitt about how much to spend initially.
Merchandise planning expert Steve Pruitt talks about how to avoid the sort of inventory planning mistakes that led to Gap closing a quarter of its U.S. stores.
Merchandise planning expert Steve Pruitt takes a question from a retailer who asks, “Is the summer suit still an important element in men’s wardrobes?”
Q: I’m hearing some merchants talk about going back to Italy for the Pitti Uomo menswear show, and I wanted to know if you thought it was worthwhile. I have been seeing a lot of the same kind of product at shows here, and my buys could use a refresh. …
Q: I’ve been reading about the merging of technology and fashion, such as the Apple Watch and Google Glass. Is this something I need to keep on my radar, or is this far down the line when it comes to being integrated with menswear? Steve Pruitt: This is a good …
A reader asks merchandise planning expert Steve Pruitt, “If business is going to be okay in the fall, are there any categories I should overbuy in?
Merchandise planning expert Steve Pruitt takes a question from a retailer who asks, “What advice can you give me on what makes a great buyer?”
A retailer asks merchandise planning expert Steve Pruitt, “The recent onslaught of winter storms has really put a damper on our business. What can I do to minimize the damage?”
Merchandise planning expert Steve Pruitt talks about the biggest mistakes that retail salespeople make and how to train sales staff.
A reader asks merchandise planning expert Steve Pruitt, “Is it reasonable to think that the improving economic activity will cause strong growth in apparel?”
A reader asks merchandise planning expert Steve Pruitt, “Do I run the chance of missing sales by not landing all my seasonal inventory early?”