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AUTHENTIC BRANDS GROUP MAKES EXECUTIVE CHANGES

In People by Brian LiptonLeave a Comment

Jarrod Weber ABG

Jarrod Weber

Authentic Brands Group has announced the following executive moves and organizational developments.

Jarrod Weber is now executive vice president of Brands, and will lead ABG’s brand management groups, driving business growth for the entire portfolio across strategic channels worldwide; Corey Salter has been named co-chief business officer and EVP of Celebrity & Entertainment, and will be responsible for all domestic and international C&E business development and continues to oversee all C&E brand management in tandem with Weber; and John Erlandson has been named co-chief business officer and EVP of Business Development, and will lead all domestic and international new business development.

Ken Ohashi has been named executive vice president of Lifestyle. He will oversee brand management for Aéropostale, Frye, Hickey Freeman, and Hart Schaffner Marx, while Christina Martin is now senior vice president of Lifestyle, and will oversee management for Juicy Couture, Jones New York, Adrienne Vittadini, Taryn Rose, Misook, Judith Leiber, and Frederick’s of Hollywood. Both executives will report directly to Weber.

In addition, ABG’s marketing team, which continues to be led by Natasha Fishman, executive vice president of Marketing, announces the inception of two new groups under the marketing umbrella. The Digital Innovation Group, to be led by Adam Kronengold, will have an increased focus on brand storytelling, digital activations, and consumer connectivity, including content creation, social media, mobile applications, digital monetization, influencer activations, and data and analytics.

Meanwhile the Brand Experience Team, led by Brock Doerr, will be responsible for overseeing all stores, international partner relations, brand asset management, and the production of brand, partner, and consumer events.

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