ALTERNATIVE APPAREL LAUNCHES NEW T-SHIRTS JUST IN TIME FOR PRIDE

As a way to celebrate and support the LGBTQ community during Pride Month, fashion basics brand Alternative Apparel has designed a capsule graphic t-shirt collection with fun, witty and encouraging messages.

Alternative Apparel will donate 10 percent of the proceeds from this capsule to the ACLU of North Carolina. Additionally, in light of recent events, Alternative Apparel will match any employees’ donations to the GoFundMe account directly supporting the Orlando victims.

The collection takes the core fashion basics that Alternative does best and has printed an assortment of impactful and thought provoking words to proudly show support.

The Alternative Apparel Pride capsule collection retails from $34-$44 and is now available online and at Alternative Apparel retail stores.