All Directions Snags Robert Graham Sweater License
NEW YORK – Robert Graham Designs LLC has licensed All Directions Inc. to produce and distribute men’s sweaters bearing the Robert Graham label beginning with the Fall 2006 season.
The collection will consist of crew, high V-neck and polo neck treatments knitted from cashmere and cashmere and merino blends. The fall range includes ten colors. Special pieces will include printed cashmeres and an inside-out cashmere track jacket with exposed seams. Retail prices are expected to range from $138 to $398. Lightweight sweaters are being developed for Spring 2007 selling.
All Directions, based in New Canaan, Conn., was founded in 2004 by Larry Stemerman, previously president and founder of Sweetface Fashions.
Robert Graham was founded and is designed by Robert Stock. “Sweaters are a natural category for Robert Graham,” Stock said. “I have always loved designing them, and am very pleased to be associated with Larry, whom I have known and respected for many years.”
Stemerman said that All Directions expertise in the sweater area will mesh well with Stock’s “super energy and creativity.”
The sweater line will be carried by the Robert Graham sales force and is targeted to the brand’s current retail base, which includes Neiman Marcus, Nordstrom and better specialty stores throughout the U.S.
