ADIDAS TEAMS UP WITH PHARRELL WILLIAMS ON NEW STAN SMITH RELEASE
For Summer 2016, sportswear brand Adidas and fashion icon Pharrell Williams team up with high-end casualwear brand Billionaire Boys Club to reimagine an iconic piece of modern footwear—the Stan Smith—in full-color, summer-ready palm-tree patterns. Combining the signature playfulness of Billionaire Boys Club with the personality of Williams, the Palm Tree pack is the first of its kind to feature an accompanying apparel element, allowing Stan Smith fans to rock a fresh, coordinated look all summer long.
Over the past decade, Billionaire Boys Club has revolutionized streetwear. Last November, a first glimpse of the Adidas x Billionaire Boys Club Stan Smiths caused a stir on the Internet, teasing a relaunch of the original diamond-and-dollar-sign motif. Now the collaboration is back and more fully fledged than ever, including a matching track top, T-shirt, tank, and shorts.
The reimagined Stan Smiths feature an all-over screenprint of a palm-tree pattern inspired by an early Ice Cream shoe. The print, available in green and orange-red, is emblazoned on soft Nappa leather. Each style comes complete with Billionaire Boys Club branding, like the Astronaut tongue label and “B” logo on heel tab.
The Adidas Originals = Pharrell Williams Billionaire Boys Club Palm Tree pack is available beginning June 25, 2016, at Adidas Originals and Billionaire Boys Club Flagship Stores, online and select retailers globally.
