ABERCROMBIE & FITCH TO EXPAND ONLINE IN ASIA WITH NEW PARTNERSHIP
Abercrombie & Fitch Co. has announced it has entered into a wholesale agreement with Asia’s leading online fashion destination, Zalora. Starting next week, Zalora will offer Hollister merchandise through its online stores, followed by Abercrombie & Fitch product launching later this month.
Founded in 2012, Zalora has a presence in 11 countries, including Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. This partnership will provide Abercrombie & Fitch Co. access to more than 600 million of Zalora’s online customers.
“We are looking forward to partnering with Zalora to build on our strong base of loyal customers across Southeast Asia,” said Fran Horowitz, chief executive officer of Abercrombie & Fitch Co. “We work hard to connect with customers wherever, whenever, and however they prefer to shop and we continue to invest in relationships and innovation to support that.”
